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Men's, women's, and children's athletic footwear from ASICS are scientifically and specifically designed to cater to the needs of the human foot in a wide range of sports. Every pair of ASICS shoes fulfills the promise inherent in the classical Latin phrase that provides the acronym upon which the brand name is based: "Anima Sana In Corpore Sano," "a sound spirit in a healthy body." That was the guiding principle behind the late Kihachiro Onitsuka, who founded the company in 1949 in Kobe, Japan, with the goal of providing athletic shoes that would promote more active lives and greater health for the nation's youth. Year after year, Onitsuka developed more and more innovations that set his shoes apart from conventional athletic footwear, and by the mid-1970s ASICS, as Onitsuka's company was officially renamed in 1977, was gaining worldwide renown for the high-performance shoes it continues to produce to this day.
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